Annotated+Bibliography

We will collectively build an online annotated bibliography of relevant sources in the field, including resources that could be inspirational to future versions of CCT356. These resources can be from any source (e.g., given the emergent nature of this field, blog postings of substance can actually be quite valuable) but they should be instructive or interesting. You need to find two articles and summarize them in brief (250 words or so). Please do pick articles that are distinct from your classmates - this might be easiest done if you complete this part of the course early as a result. Annotated bibliography pieces will be posted on the class wiki. Please cite your sources correctly - it should be no mystery where the sources come from and where to find them.


 * Article Title:** __//Pay-per-click advertising puts small businesses on the big map//__
 * Article Source:** //Financial Post//
 * Article Author:** Denise Deveau
 * Reviewed by:** Gursimran Ghai

According to the president of the company Perma Brand Corp. the best way to advertise legitimacy and awareness is through PPC advertising. It is proven that for a small business, it is very possible to set up and generate a return. A combination of Google AdWords and Facebook advertising does a great job working together to advertise and promote a business. The Google part of this advertising is said to give awareness for the advertisement, but with a combination of Facebook advertisements, it gives more legitimacy especially since Facebook allows specific demographic advertising. He has stated that an advertising budget between $500 and $600 is a good budget for online marketing for his new product. Overall, this article gives a good understanding to pay-per-click advertising that helps in many scenarios especially for products that are still in the starting phase. PPC advertising is very flexible in terms of selecting keywords; however it is highly cautioned that this method of advertising is utilized correctly because without proper research, companies can waste a lot of time, money and effort. This article gives a good rundown on important elements of online PPC advertising with its features and tips to make it work for any given company.
 * Abstract:**


 * Tags:** //PPC Advertising, pay-per-click Advertising, Google AdWords, Facebook Advertising, Small Business Advertising, Marketing Strategies, online advertising tips, SEO, Flexible Advertising, Social Media Marketing//


 * Article Title:** **//__Online Ad Spending Exceeds Print, Hitting $25.8 Billion__//**
 * Article Source:** Forbes Blog
 * Article Author:** Agustino Fontevecchia
 * Reviewed by:** Gursimran Ghai

This article basically outlines the financial facts of the way online advertising is dominating the print advertising that are available even with this recession. A market research firm //eMarketer// identified that there is a substantial increase in advertising online and that they have officially exceeded advertising in print media. As print marketing is seen to be on the decline, online advertising is growing by 3% in just 2010 and this is seen to be the tipping point. Companies like Yahoo and Google have grown impeccably where Yahoo doubled its earnings and Google profiting $2.2 billion mostly generated from its advertising. It is important to realize that not all media companies are able to adapt to online advertising and this article illustrates clearly that some companies failed at it. Online advertising is becoming increasingly popular not only because of its exposure but mostly because of its advantage over print advertising where advertisers can follow the demographic and results that can be derived from the advertisements.
 * Abstract:**


 * Tags:** //Online advertising, Print advertising Vs. Online advertising, print media advertising, New York Times, Google, Yahoo, online advertising revenues, media//